PROJECTS
PROJECTS
A few projects I’ve had a hand in - brand, product, and e-commerce. More soon.
OFFGRID
OFFGRID was shaped to establish a clear, human-centered brand and website that communicates its value and drives waitlist sign-ups.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVELOPMENT
OFFGRID
OFFGRID was shaped to establish a clear, human-centered brand and website that communicates its value and drives waitlist sign-ups.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVELOPMENT
OFFGRID
OFFGRID was shaped to establish a clear, human-centered brand and website that communicates its value and drives waitlist sign-ups.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVELOPMENT
GATORADE SPORTS SCIENCE INSTITUTE
Digital redesign for GSSI LATAM. Unified platform turning complex research into accessible knowledge for sports professionals.
LED FOR
CONTRA STUDIO
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN
GATORADE SPORTS SCIENCE INSTITUTE
Digital redesign for GSSI LATAM. Unified platform turning complex research into accessible knowledge for sports professionals.
LED FOR
CONTRA STUDIO
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN
GATORADE SPORTS SCIENCE INSTITUTE
Digital redesign for GSSI LATAM. Unified platform turning complex research into accessible knowledge for sports professionals.
LED FOR
CONTRA STUDIO
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN
VAN CAMP'S
Van Camp's redesign. 75-year tuna brand that didn't need recognition - it needed relevance. Rebuilt around sourcing and transparency.
LED FOR
CONTRA STUDIO
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN
VAN CAMP'S
Van Camp's redesign. 75-year tuna brand that didn't need recognition - it needed relevance. Rebuilt around sourcing and transparency.
LED FOR
CONTRA STUDIO
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN
VAN CAMP'S
Van Camp's redesign. 75-year tuna brand that didn't need recognition - it needed relevance. Rebuilt around sourcing and transparency.
LED FOR
CONTRA STUDIO
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN
SPLASH CREATIVE STUDIO
Vision deck for Splash. Designed to pitch clients, guide strategy, and define the brand. One framework that works in every context.
MY ROLE
BRANDING, DECK DESIGN
SPLASH CREATIVE STUDIO
Vision deck for Splash. Designed to pitch clients, guide strategy, and define the brand. One framework that works in every context.
MY ROLE
BRANDING, DECK DESIGN
SPLASH CREATIVE STUDIO
Vision deck for Splash. Designed to pitch clients, guide strategy, and define the brand. One framework that works in every context.
MY ROLE
BRANDING, DECK DESIGN
S1
Landing page for S1 3D printer. Balanced technical credibility with clarity - answered real questions about speed and capability.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT, E-COMMERCE
S1
Landing page for S1 3D printer. Balanced technical credibility with clarity - answered real questions about speed and capability.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT, E-COMMERCE
S1
Landing page for S1 3D printer. Balanced technical credibility with clarity - answered real questions about speed and capability.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT, E-COMMERCE
MUSEIGHT
Brand and web for Museight. Rewards fans who actively support emerging artists. Started as an idea, finished like a real product.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT
MUSEIGHT
Brand and web for Museight. Rewards fans who actively support emerging artists. Started as an idea, finished like a real product.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT
MUSEIGHT
Brand and web for Museight. Rewards fans who actively support emerging artists. Started as an idea, finished like a real product.
MY ROLE
ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT
ONYX
Fashion e-commerce that breaks the grid-filter-checkout formula. Unconventional and bold. Top 5 winner from 600+ global submissions.
MY ROLE
ART DIRECTION, WEB DESIGN, DEVEPLOMENT, E-COMMERCE
ONYX
Fashion e-commerce that breaks the grid-filter-checkout formula. Unconventional and bold. Top 5 winner from 600+ global submissions.
MY ROLE
ART DIRECTION, WEB DESIGN, DEVEPLOMENT, E-COMMERCE
ONYX
Fashion e-commerce that breaks the grid-filter-checkout formula. Unconventional and bold. Top 5 winner from 600+ global submissions.
MY ROLE
ART DIRECTION, WEB DESIGN, DEVEPLOMENT, E-COMMERCE
CODERHOUSE
A sales deck for CODERHOUSE built to express its brand vision and value through a clear, cohesive, and compelling visual narrative.
MY ROLE
BRANDING, DECK DESIGN
CODERHOUSE
A sales deck for CODERHOUSE built to express its brand vision and value through a clear, cohesive, and compelling visual narrative.
MY ROLE
BRANDING, DECK DESIGN
CODERHOUSE
A sales deck for CODERHOUSE built to express its brand vision and value through a clear, cohesive, and compelling visual narrative.
MY ROLE
BRANDING, DECK DESIGN
(NDA)
INTO THE ARCANE
A themed concept for TFT Set 13. Brought Arcane's world into competitive strategy to pull in new players without losing the veterans.
WORKED AT
CONTRA STUDIO / STINK STUDIOS
MY ROLE
USER EXPERIENCE
(NDA)
INTO THE ARCANE
A themed concept for TFT Set 13. Brought Arcane's world into competitive strategy to pull in new players without losing the veterans.
WORKED AT
CONTRA STUDIO / STINK STUDIOS
MY ROLE
USER EXPERIENCE
(NDA)
INTO THE ARCANE
A themed concept for TFT Set 13. Brought Arcane's world into competitive strategy to pull in new players without losing the veterans.
WORKED AT
CONTRA STUDIO / STINK STUDIOS
MY ROLE
USER EXPERIENCE
(NDA)
ADOBE BACK TO SCHOOL
Adobe campaign for non-core students. AI as the hook to make Creative Cloud and Express feel relevant, approachable, and worth trying.
WORKED AT
MEDIA.MONKS
MY ROLE
BRANDING, WEB DESIGN, MOTION, CAMPAIGN
(NDA)
ADOBE BACK TO SCHOOL
Adobe campaign for non-core students. AI as the hook to make Creative Cloud and Express feel relevant, approachable, and worth trying.
WORKED AT
MEDIA.MONKS
MY ROLE
BRANDING, WEB DESIGN, MOTION, CAMPAIGN
(NDA)
ADOBE BACK TO SCHOOL
Adobe campaign for non-core students. AI as the hook to make Creative Cloud and Express feel relevant, approachable, and worth trying.
WORKED AT
MEDIA.MONKS
MY ROLE
BRANDING, WEB DESIGN, MOTION, CAMPAIGN
(NDA)
EXPEDIA
Expedia Partner Hub unification. Seven disconnected websites merged into one platform - without losing what made each one useful.
WORKED AT
MEDIA.MONKS
MY ROLE
WEB DESIGN, DESIGN SYSTEM
(NDA)
EXPEDIA
Expedia Partner Hub unification. Seven disconnected websites merged into one platform - without losing what made each one useful.
WORKED AT
MEDIA.MONKS
MY ROLE
WEB DESIGN, DESIGN SYSTEM
(NDA)
EXPEDIA
Expedia Partner Hub unification. Seven disconnected websites merged into one platform - without losing what made each one useful.
WORKED AT
MEDIA.MONKS
MY ROLE
WEB DESIGN, DESIGN SYSTEM
(NDA)
ADOBE STE EXPRESS
Adobe Express campaign for students. AI-driven visuals that made the tool feel less like software and more like a creative shortcut.
WORKED AT
MEDIA.MONKS
MY ROLE
BRANDING, WEB DESIGN, CAMPAIGN
(NDA)
ADOBE STE EXPRESS
Adobe Express campaign for students. AI-driven visuals that made the tool feel less like software and more like a creative shortcut.
WORKED AT
MEDIA.MONKS
MY ROLE
BRANDING, WEB DESIGN, CAMPAIGN
(NDA)
ADOBE STE EXPRESS
Adobe Express campaign for students. AI-driven visuals that made the tool feel less like software and more like a creative shortcut.
WORKED AT
MEDIA.MONKS
MY ROLE
BRANDING, WEB DESIGN, CAMPAIGN
(NDA)
TWITTER SIZZLE REEL
Twitter's premium takeover suite relaunch. Visual narrative and storyboard built to position Timeline and Trend Takeover as must-buys.
WORKED AT
JAM3
MY ROLE
MOTION, BRANDING, VISUAL, CAMPAIGN
(NDA)
TWITTER SIZZLE REEL
Twitter's premium takeover suite relaunch. Visual narrative and storyboard built to position Timeline and Trend Takeover as must-buys.
WORKED AT
JAM3
MY ROLE
MOTION, BRANDING, VISUAL, CAMPAIGN
(NDA)
TWITTER SIZZLE REEL
Twitter's premium takeover suite relaunch. Visual narrative and storyboard built to position Timeline and Trend Takeover as must-buys.
WORKED AT
JAM3
MY ROLE
MOTION, BRANDING, VISUAL, CAMPAIGN
(NDA)
MESSENGER
Visual refresh for messenger.com. New brand guidelines brought to life across the web - consistent, considered, and on-system.
WORKED AT
JAM3
MY ROLE
BRANDING, WEB DESIGN
(NDA)
MESSENGER
Visual refresh for messenger.com. New brand guidelines brought to life across the web - consistent, considered, and on-system.
WORKED AT
JAM3
MY ROLE
BRANDING, WEB DESIGN
(NDA)
MESSENGER
Visual refresh for messenger.com. New brand guidelines brought to life across the web - consistent, considered, and on-system.
WORKED AT
JAM3
MY ROLE
BRANDING, WEB DESIGN
(NDA)
TRIBECA
An awards ceremony built entirely on Instagram - Live, IGTV, and in-feed posts turned a traditional format into a native digital event.
WORKED AT
JAM3
MY ROLE
PRODUCTION DESIGN, CAMPAIGN
(NDA)
TRIBECA
An awards ceremony built entirely on Instagram - Live, IGTV, and in-feed posts turned a traditional format into a native digital event.
WORKED AT
JAM3
MY ROLE
PRODUCTION DESIGN, CAMPAIGN
(NDA)
TRIBECA
An awards ceremony built entirely on Instagram - Live, IGTV, and in-feed posts turned a traditional format into a native digital event.
WORKED AT
JAM3
MY ROLE
PRODUCTION DESIGN, CAMPAIGN
(NDA)
VIZIO
VIZIO onboarding experience. QR-driven and built for first-time users - clear, direct, designed to remove friction from the very start.
WORKED AT
MEDIA.MONKS
MY ROLE
UI, PRODUCTION DESIGN
(NDA)
VIZIO
VIZIO onboarding experience. QR-driven and built for first-time users - clear, direct, designed to remove friction from the very start.
WORKED AT
MEDIA.MONKS
MY ROLE
UI, PRODUCTION DESIGN
(NDA)
VIZIO
VIZIO onboarding experience. QR-driven and built for first-time users - clear, direct, designed to remove friction from the very start.
WORKED AT
MEDIA.MONKS
MY ROLE
UI, PRODUCTION DESIGN
(NDA)
TWITTER BLUE
Twitter Blue launch for Canada and Australia. Visual concept and campaign direction built to make a new subscription feel worth it.
WORKED AT
JAM3
MY ROLE
MOTION, BRANDING, CAMPAIGN
(NDA)
TWITTER BLUE
Twitter Blue launch for Canada and Australia. Visual concept and campaign direction built to make a new subscription feel worth it.
WORKED AT
JAM3
MY ROLE
MOTION, BRANDING, CAMPAIGN
(NDA)
TWITTER BLUE
Twitter Blue launch for Canada and Australia. Visual concept and campaign direction built to make a new subscription feel worth it.
WORKED AT
JAM3
MY ROLE
MOTION, BRANDING, CAMPAIGN