CLIENT

GATORADE SPORTS SCIENCE INSTITUTE

MY ROLE

ART DIRECTION, BRANDING, WEB DESIGN

LED FOR

CONTRA STUDIO

FROM THE CLIENT

I had the pleasure of working with Gerson over the past year, during which he played a fundamental role in some of the most important projects at our studio. He’s not only a talented designer, but a thoughtful, driven, and trustworthy professional who adds value wherever he goes!

Sebastián Vélez, Co-Founder & Director at Contra Studio

OVERVIEW

Sports science content doesn't have to feel like a research paper. GSSI LATAM - the Gatorade Sports Science Institute's Latin American platform - needed a digital redesign that could make hydration and nutrition research genuinely accessible to students and professionals across the region.

I designed and built a unified website and design system that organizes a dense ecosystem of research articles, certifications, webinars, and educational tools into a clear, navigable experience. Dark aesthetic, green Gatorade-rooted accents, clean hierarchy - scientific credibility without the institutional friction.

The result: a platform where evidence-based sports science actually reaches the people who need it, enabling professionals to find, understand, and apply it with confidence.