CLIENT

GATORADE SPORTS SCIENCE INSTITUTE

MY ROLE

ART DIRECTION, BRANDING, WEB DESIGN

LED FOR

CONTRA STUDIO

FROM THE CLIENT

"I had the pleasure of working with Gerson over the past year, during which he played a fundamental role in some of the most important projects at our studio. He’s not only a talented designer, but a thoughtful, driven, and trustworthy professional who adds value wherever he goes!"

Sebastián Vélez, Co-Founder & Art Director

OVERVIEW

Sports science content doesn't have to feel like a research paper. GSSI LATAM - the Gatorade Sports Science Institute's Latin American platform - needed a digital redesign that could make hydration and nutrition research genuinely accessible to students and professionals across the region.

I designed and built a unified website and design system that organizes a dense ecosystem of research articles, certifications, webinars, and educational tools into a clear, navigable experience. Dark aesthetic, green Gatorade-rooted accents, clean hierarchy - scientific credibility without the institutional friction.

The outcome: sports science research finally accessible to the people building training programs and managing athlete performance. No academic background required - just clear information professionals can find, understand, and implement.