ONYX

Fashion e-commerce has a pattern problem - grid, filter, checkout, repeat. Onyx breaks that by treating every page like an editorial spread, not a product shelf.

I designed and developed a luxury fashion e-commerce experience for Instant's 2025 Hackathon - collection landing pages, outfit simulator, fit guides, urgency-driven drops, and storytelling woven into every touchpoint.

Over 600 entries. Five winners. Onyx was one of them.