THE GOAL
Bridging the gap between what Moasure does and how it feels
Set the new design benchmark for Moasure
Align brand perception with the $1K+ price point
Balance aesthetic elevation with conversion clarity
Create a visual foundation that scales internally
THE APPROACH
The thinking behind the work
/01
Strategy
before design
Every decision rooted in what Moasure needs to communicate
- not decoration, but direction.
/02
Brand
over ornament
Elevating perception without sacrificing clarity. Premium feel with every element earning its place.
/03
Built
to scale
A visual system with clear rules - designed to stay consistent as new pages and assets are created.
SCOPE
From exploration to execution
/01
Visual Language Development
From 2-3 moodboards to 2 focused visual directions
Align on structure and content hierarchy
Set the foundation for the homepage based on the chosen direction
1 WEEK
/02
Homepage Design
Full homepage designed in Figma
Structured content and hierarchy
Reusable components and design system
Hero video breakdown for the video team
1 WEEK
/03
Handoff & Documentation
Basic style documentation for consistency
Key styles and usage notes included
Core visual references documented
1 WEEK
DELIVERABLES
What you walk away with
Fully redesigned homepage in Figma
Visual guidelines for the new direction
Reusable components and design system
Annotated handoff documentation for page builders
TIMELINE
From kickoff to delivery
Week 1-2
Moodboard exploration
Visual direction alignment (key meeting)
Structure definition (alignment with CRO standards)
Week 3
Homepage explorations
Homepage alignment
(key meeting)
Week 4
Design refinements
Handoff and documentation
COLLABORATION
How we keep momentum
Milestone check-ins to stay aligned
Async progress updates between stages
Clear feedback windows to maintain momentum
INVESTMENT
Simple, transparent, milestone-based
STARTING AT