CLIENT

QUESOS DEL VECCHIO

MY ROLE

ART DIRECTION, BRANDING, WEB DESIGN

LED FOR

CONTRA STUDIO

FROM THE CLIENT

"I had the pleasure of working with Gerson over the past year, during which he played a fundamental role in some of the most important projects at our studio. He’s not only a talented designer, but a thoughtful, driven, and trustworthy professional who adds value wherever he goes!"

OVERVIEW

With 101 years of history, Quesos Del Vecchio could easily lean into the artisanal, handcrafted narrative. But the brand wanted the opposite - to step away from that traditional image and position themselves as a modern, premium player in the market.

I led the art direction and web design, building a digital experience that feels bold and contemporary. Warm ambers, deep navy, lifestyle-driven photography, and interactive product moments - all crafted to reframe cheese as an experience, not a rustic tradition.

The result: a digital presence that finally matches where the brand is heading, not where it's been.