CLIENT

NIVIE

MY ROLE

ART DIRECTION, BRANDING, WEB DESIGN, DEVEPLOMENT, E-COMMERCE

FROM THE CLIENT

"I loved that Gerson is intuitive with the way I think about DTC brands. Great work"

Nikita Lienov,

OVERVIEW

Selling a science-backed skincare supplement is a balancing act - lean too clinical and you lose the emotional connection, lean too lifestyle and nobody believes the results.

Nivie's Skin Nutrition Drops are the first organic melasma supplement that targets blue light damage from within. I designed a landing page that had to do both things at once: earn trust through clinical data while feeling warm and approachable.

Soft pinks, rich botanical photography, and a layout that leads with confidence before it leads with science. The page serves as both a conversion tool and the foundation for the brand's visual direction going forward.