CLIENT

MOMENTUM

MY ROLE

BRANDING, VISUAL, CAMPAIGN

WORKED WITH

SPLASH CREATIVE STUDIO

FROM THE CLIENT

"Gerson was great to work with. He's a great designer and was able to bring the concept to life with excellent communication and in a timely manner. Wouldn't hesitate to work with him again!"

Braeden Ching, Splash Creative Studio

OVERVIEW

Momentum is a Dubai-based vintage watch retailer with established brand guidelines but no defined visual direction for email marketing.

Three concepts showing how the brand could translate to email - same foundation, different execution. One editorial-heavy, one curatorial, one built around provenance and technical detail.

The goal: define visual approach for email before scaling - three options to evaluate which positioning resonates.