Verdant Skincare
Art Direction Branding Web Design Packaging
Verdant is a botanical skincare brand built around cold-pressed actives and clinical-grade formulas. I led the visual identity and built their product pages in Framer, translating brand guidelines into a flexible, conversion-focused system.
Powder Circle
A clean ingredient composition used to support formula and flavor storytelling.
Citrus Slice
A macro ingredient cue designed for brightness, freshness, and color energy.
Orange Macro
Close-up texture asset showing juicy detail and high-impact crop potential.
Fruit Hero
Full-width visual anchor with a bold fruit cue and crisp white field.
Berry Spread
A wider brand image exploring scattered product, appetite, and pattern.
Offer Tile
Campaign graphic testing promotional hierarchy and e-commerce readability.
Lifestyle CTA
Social tile combining product promise, photography, and energetic composition.
Vertical Promo
Tall promotional card for offer messaging, product scale, and conversion.
Hand Detail
Human-scale product moment showing gesture, grip, and small-format clarity.
Soft Pattern
Candy-inspired texture asset for secondary brand moments and repetition.
Pastel Texture
Atmospheric background image for softer supporting sections.
Floating Ingredients
Ingredient and product cues arranged for depth, contrast, and movement.
Berry Stack
Square composition with dark contrast, fruit color, and sculptural balance.
Glass Detail
Product-adjacent still life with reflective surfaces and premium finish.